Crypto platform takes on sustainability challenges, adds ESG-friendly launchpad

By integrating crypto and fiat management with multiple wallet support and sustainable investments, ChangeX 2.0 aims to boost crypto adoption with a simplified user experience.

It’s no secret that the crypto industry is facing an uphill battle on its journey to access the masses, and the lack of a relatable narrative stands as a major challenge to tackle. The degen crypto narrative, focusing on high-risk, high-reward speculative investments, has created a barrier for everyday individuals.

Many people view the cryptocurrency market as untrustworthy due to the prevalence of speculative assets like meme tokens and extreme price volatility. People who have heard about crypto but are not confident enough to invest account for 75% of U.S. adults, according to a Pew Research Center survey.

Another major reason for everyday users’ hesitation is the fragmentation of services within the crypto space. Users often need to navigate multiple platforms for different services, such as separate wallets for different cryptocurrencies, different platforms for buying and selling, and specialized services for staking.

All-in-one approach to crypto

To address the difficulties individuals face in cryptocurrency and the fragmentation in the industry, ChangeX, an all-in-one personal finance management platform, aims to offer a comprehensive approach with the launch of Changex 2.0. The new platform integrates crypto and fiat asset management, allowing users to manage their portfolios seamlessly from a single interface while reducing the complexity of navigating multiple platforms.

The ChangeX 2.0 launch includes WalletConnect, which enables users to link multiple noncustodial wallets, such as MetaMask and Ledger, directly to the platform. Users can trade cryptocurrencies directly from these wallets or purchase crypto on ChangeX and transfer it back to their connected wallets. This feature ensures that users retain control over their assets while benefiting from the platform’s integrated tools.

ChangeX allows users to manage their crypto assets on one super app

Similarly, the global nature of cryptocurrencies requires a multicurrency approach for users who usually own more than one type of fiat currency. ChangeX offers multicurrency IBANs to provide users with a seamless experience and the capability to hold and manage various fiat currencies on a single platform.

Sustainable, integrated financial future

Sustainability ensures long-term viability, reduces environmental impact, and aligns investments with broader societal goals. Through its Sustainable Launchpad, ChangeX — a Cointelegraph Accelerator participant — supports early-stage Web3 projects focusing on environmental, social and governance (ESG) challenges and offers sustainability scores for cryptocurrencies.

These scores incentivize users to prioritize high ESG assets, unlocking benefits like cheaper transaction fees and staking perks, fostering a responsible and sustainable investment ethos, and shifting away from a “degen crypto” culture.

Commenting on the intersection between sustainability and financial prosperity, Changex co-founder and chief marketing officer Nino Chanev said:

“We envision a future where environmental sustainability and financial independence and prosperity intertwine, driven by the collective investment decisions of everyday individuals.”

Poised to introduce banking functionality in the early quarter of 2024, ChangeX 2.0 plans to launch its Sustainable Launchpad in the fourth quarter of 2024. It will strategically target industry challenges and aim to bridge traditional finance with the cryptocurrency domain, emphasizing user experience refinement and fostering a structured financial landscape.

Changex 2.0 aims to shape a future where environmental sustainability, financial independence, and prosperity are intertwined, driven by the collective investment decisions of everyday individuals.

By integrating sustainable practices and simplifying asset management, the platform strives to foster a more responsible and accessible financial ecosystem, ultimately transforming how people engage with and benefit from traditional finance and the cryptocurrency market.

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