This exchange signed soccer legend Andrea Pirlo as global ambassador to celebrate sixth anniversary

CoinW, a major cryptocurrency exchange, has announced a new partnership with Andrea Pirlo, a renowned soccer player.

There are plenty of similarities between the worlds of sports and crypto. Both have passionate supporters and vibrant communities — striving to achieve excellence. Each industry takes pride in innovation, doing things differently, and achieving ambitious milestones.

Because of this, it’s little wonder that these two worlds have become entwined — with crypto firms serving as high-profile sponsors in major sporting events. From the Super Bowl to Formula 1 and the Premier League to UFC, the logos of major trading platforms are emblazoned on arenas, kits and fan tokens.

But this does little to communicate the values and ethos of a crypto business — and introduce them to millions of new people.

A trusted face, on the other hand, can be instrumental in allowing curious consumers to learn more about the financial freedom and opportunities that digital assets can bring. And now, one of the greatest midfielders of all time has signed a thrilling new deal to represent a crypto trading platform.

Ambitious goals — in more ways than one

Andrea Pirlo captivated audiences with his ball control, precise free kicks, and boundless creativity. He left an indelible mark on the global soccer scene, playing for Inter Milan, AC Milan, and Juventus during his career. Transitioning seamlessly into coaching, Pirlo is now dedicating his expertise to nurturing the talents of the next generation of soccer players.

The 44-year-old now has another milestone to add to his resume after he became an ambassador for CoinW, which boasts more than 10 million users globally — with plans to expand further.

According to CoinW, this is the latest high-profile partnership it has secured since launching in 2017, and executives have been driven by a desire to align with an array of top-tier entities. The exchange has been associated with La Liga and the prestigious Globe Soccer Awards Ceremony in the past — introducing its platform to new audiences.

Source: CoinW

Pirlo has big ambitions for the role and said:

“Being appointed as CoinW’s global brand ambassador is an honor, especially as we celebrate its sixth-year milestone. I’m enthusiastic about our potential to drive impactful initiatives and introduce Web3 technology to sports fans worldwide.”

News of the collaboration is set to be followed up with a high-profile video production.

‘A vibrant celebration’

For CoinW, this appointment is about much more than a well-known face smiling in their adverts — it’s marking how far they’ve come in recent years.

Its president of partnerships Sonia Shaw said:

“This collaboration stands as a vibrant celebration, weaving together excellency of both CoinW and Pirlo in their respective fields.”

Since its inception, the exchange has focused on security, innovation and putting users at the center of everything it does. With its user-friendly interface, robust security features, and a wide range of tradable assets, CoinW is well-positioned to cater to the diverse needs of both novice and experienced crypto traders.

CoinW places a strong emphasis on security, employing encryption technologies and multisignature cold wallets to safeguard user funds. The exchange also adheres to strict Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures to ensure compliance with regulatory requirements.

With a presence in over 200 countries and regions, CoinW is committed to fostering a truly global cryptocurrency trading ecosystem. The exchange constantly expands its reach, exploring new markets and partnerships to further its global footprint.

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