ReadON brings high-quality content to Web3 by providing a seamless and user-friendly experience, helping projects build stronger relationships with their users and driving the adoption of decentralization.
While Web3 holds the promise of mitigating the drawbacks of Web2, its adoption remains sluggish among content creators and end users alike.
The reluctance of users to adopt Web3 is due to a confluence of factors, the most important of which is the perceived complexity of the Web3 ecosystem. Navigating the intricate maze of Web3 operations, which involves managing multiple wallets, chains, bridges, and pools, is a daunting challenge for users, hindering their engagement and leading to poor user retention. This low user engagement is further exacerbated by the lack of immediate, tangible benefits for content creators and Web3 projects.
Moreover, the blockchain market is fragmented, with many independent chains having their own standards and rules. Some chains are compatible with the Ethereum Virtual Machine (EVM) to achieve some interoperability, but the industry is still tangled.
Web3 still lacks effective solutions to accelerate transaction decision-making, including user-friendly decentralized exchanges (DEXs) and non-custodial wallets. As a result, users are less likely to keep using Web3 services than Web2 users.
How to achieve greater adoption in Web3?
Web3 is a paradigm shift in online interactions, social media, and content creation, but its adoption is hindered by scalability, regulatory ambiguity, and cross-chain communication challenges.
Web3’s transformative potential for apps and media services remains largely untapped, but content holds the key to unlocking its full power. By strategically leveraging content to lower entry barriers, enhance network effects, streamline onboarding processes and educate users about Web3’s unique features and benefits, we can accelerate its adoption and usher in a new era of decentralized applications (DApps) and content services.
Content empowers Web3 adoption and utilization
Web3 projects can leverage educational content to engage, convert, and retain users. One example is ReadON, a decentralized Web3 content aggregation and distribution ecosystem. It has developed a content application chain that focuses on addressing revenue sharing and content moderation issues of Web2.
Today, ReadON has over 100 B2B clients, including leading cryptocurrency exchanges and growth platforms. It runs several proprietary content services and launched a Web3 content aggregation app, ReadON DAO, which has already been adopted by 660,000 users.
Source: ReadON
Its content services layer is the underlying infrastructure for social networks, publishing platforms, blogs, and other content apps. ReadON’s key elements focus on:
Privacy — the platform uses a ZK-based privacy solution to protect user engagement data. This solution helps users avoid data leaks that have plagued Web2.Copyright — ReadON uses a Web2-compatible copyright protocol to address the content ownership problem.Personalization — the platform leverages a permissionless Open Content AI Model to craft personalized content matrices.Thanks to these features, ReadON aims to build the next-generation content infrastructure that serves as a backbone for blogs, forums, news, and social interactions while being compatible with Web2.
Neo Yi, co-founder and CEO of ReadON, explained:
“If we look back at the Web2 world, it is proved that content plays an important role in sustaining long-term interest, engagement, and growth. Led by mega-platforms like TikTok, YouTube, and Medium, the Web2 content market is huge and with long-time criticism. Its Web3 counterpart sees the surging demand, but the supply is still small at this stage. We believe the Web3 content market will become the next growth fast track.”
Success stories
ReadON has already helped several Web3 projects address their user penetration challenges through content services. Here are a few success stories:
Bee Network’s content revolution: Facing the need to engage its large user base, Bee Network integrated ReadON’s tailored ‘Crypto Articles’ feed in the ‘Explore’ section of the mobile app. It led to 3.4+ million monthly viewers and over 1 billion views since its inception.OKX’s Web3 wallet education: OKX enhanced user crypto comprehension by integrating ReadON’s cryptopedia-style feed in the search engine of its Web3 wallet, leading to an outpouring of positive feedback for its role as a guide to Web3 knowledge. The feed displays tutorials, analysis posts, and more, supporting the learning process.SoQuest’s interactive project space: ReadON transformed SoQuest’s user retention by creating a dynamic feed with official updates and automated quizzes, culminating in over 900K+ quiz participation and sustained user interaction.With its privacy-focused, copyright-friendly, and personalized content services layer, ReadON helps Web3 projects accelerate user adoption. With its comprehensive content solutions, ReadON enables the Web3 ecosystem to meet the growing demand for user engagement, conversion and retention, improve its value proposition, and expand its supply of high-quality, impactful content.
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